A ticket is difficult to obtain, with a sea of people The “Super Golden Week” of the Mid Autumn Festival has come to a close, and during the 8-day holiday, the domestic tourism consumption market has become unprecedentedly hot.
According to the data center of the Ministry of Culture and Tourism, the number of domestic tourists during this year’s “Super Golden Week” reached 826 million, achieving a domestic tourism revenue of 753.43 billion yuan. There are also some new trends in the tourism consumption market, with various tourism styles and gameplay, such as long-distance tours, reverse tours, and theme tours.
According to data from Vipshop, during the Golden Week, sales of travel supplies increased by 590% year-on-year, and travel related clothing grew rapidly. Sales of Hanfu and Qipao related to theme and cultural tours surged by 207% year-on-year. In the southern market, the sales of surfing and diving equipment increased by 87% year-on-year. With the Asian Games craze, sales of sports and outdoor wear have also rapidly increased. At the Vipshop, sales of running clothes increased by 153% year-on-year, sales of sunscreen clothes increased by 75% year-on-year, sales of basketball clothes increased by 54% year-on-year, and sales of sports jackets increased by 43% year-on-year.
In the theme tour, popular gameplay styles such as parent-child study, music festivals, and Hanfu travel photography are highly sought after by different groups of people, and the accompanying theme clothing has also ushered in a small sales peak. Historical cities such as Xi’an and Luoyang promote festivals during the Sui and Tang dynasties, creating immersive experience projects such as “Tang Palace Music Banquet”. Through multiple interactive forms such as restorative clothing changes, script games, and identity selection, tourists can experience Tang Dynasty rituals, music, tea, art, and other contents. Jinan, on the other hand, launched a “Song style” garden party, allowing citizens and tourists to experience the elegant culture of the Song Dynasty. It incorporated Chinese aesthetics into the traditional Chinese lunar worship ceremony, and the 8-day business revenue increased by 4.5 times year-on-year.
National and traditional festivals are becoming new growth points for holiday clothing consumption, and the emphasis placed by young people on the sense of ritual in folk activities directly reflects the return of cultural confidence among Chinese people, increasing emotional experiences in happiness and knowledge and identification in emotional experiences. Some cultural scholars believe that traditional Chinese holiday clothing will become a daily consumer good, running through and witnessing every important moment of the Chinese people. From this perspective, there is still greater room for traditional clothing to play in the future.
Post time: Oct-16-2023